Hearthforge platform integration
How Northlight Dental Studio runs on the platform
This page is the sales-facing view of the engines behind the website. Form and chat submissions are captured live; pipeline history, maintenance records, and analytics are clearly labelled sample data for this demonstration business.
Revenue Engine
Every website form and AI chat conversation lands in the pipeline with a source, an estimated value, and a stage.
Conversion rate
26.2%
Sample
Average ticket
$640
Sample
Monthly revenue
$84,600
Sample
Live captured leads
…
Live data
Pipeline stages
Sample pipeline
- New lead42 · $26,880
- Qualified31 · $19,840
- Appointment set24 · $15,360
- Treatment planned15 · $28,500
- Closed won11 · $21,340
Lead sources
Sample
- Organic search38%
- AI chat assistant24%
- Referral19%
- Paid social12%
- Direct7%
Live captured leads
$0 estimated valueNo submissions yet. Complete the request form or chat with Nora and the lead appears here.
Maintenance Engine
Clinical equipment is tracked as assets with manufacturer service intervals, so sterilizer and compressor servicing never lapses on a patient day.
Tracked assets
- Autoclave Sterilizer ASterilizationIn 12 days
- Panoramic X-ray UnitImagingIn 3 days
- Operatory 2 ChairOperatoryOverdue 4 days
- Vacuum PumpFacilityIn 21 days
- Air CompressorFacilityIn 45 days
Work orders
- WO-1042 · Operatory 2 chair hydraulic driftIn progress · high priority · due Today
- WO-1039 · Panoramic unit calibration checkAssigned · medium priority · due In 3 days
- WO-1031 · Quarterly compressor filter swapCompleted · low priority · due Closed
Preventive plans
- Sterilizer validationWeekly · Spore test + log entry
- Imaging calibrationQuarterly · Pan & intraoral sensors
- Facility mechanicalSemi-annual · Compressor, vacuum, HVAC
Analytics
Traffic, lead volume, and conversion tracked per demo site. Figures below are sample data for demonstration.
Monthly visitors
8,420
Sample
Leads captured
168
Sample
Appointments
121
Sample
Conversion rate
2%
Sample
Traffic & leads
Traffic sources
- Organic search38%
- Direct22%
- Referral19%
- Paid social14%
- Email7%