Hearthforge platform integration
How Ironhaus Strength Club runs on the platform
This page is the sales-facing view of the engines behind the website. Form and chat submissions are captured live; pipeline history, maintenance records, and analytics are clearly labelled sample data for this demonstration business.
Revenue Engine
Every website form and AI chat conversation lands in the pipeline with a source, an estimated value, and a stage.
Conversion rate
24.5%
Sample
Average ticket
$1,420
Sample
Monthly revenue
$96,800
Sample
Live captured leads
…
Live data
Pipeline stages
Sample pipeline
- New lead94 · $133,480
- Qualified68 · $96,560
- Trial booked47 · $66,740
- Trial attended35 · $49,700
- Closed won23 · $32,660
Lead sources
Sample
- Instagram31%
- Referral27%
- Google local20%
- AI chat assistant14%
- Walk-in8%
Live captured leads
$0 estimated valueNo submissions yet. Complete the request form or chat with Rig and the lead appears here.
Maintenance Engine
Every rack, cardio machine, and turf lane is a tracked asset with usage-based preventive maintenance. Cable and belt inspections generate work orders before failures happen mid-set.
Tracked assets
- Rack Bay 1–4StrengthIn 18 days
- Concept2 Rowers (6)CardioIn 2 days
- Assault Bikes (4)CardioOverdue 3 days
- Turf LaneFacilityIn 27 days
- HVAC Rooftop UnitFacilityIn 9 days
Work orders
- WO-4120 · Assault bike #2 chain tensionAssigned · high priority · due Overdue
- WO-4118 · Rower flywheel damper serviceScheduled · medium priority · due In 2 days
- WO-4102 · Rack bolt torque inspectionCompleted · medium priority · due Closed
Preventive plans
- Cardio equipment PMMonthly · Chains, dampers, belts, calibration
- Rack & rig inspectionQuarterly · Bolt torque, welds, J-cup wear
- Facility deep cleanWeekly · Turf, flooring, showers, AED check
Analytics
Traffic, lead volume, and conversion tracked per demo site. Figures below are sample data for demonstration.
Monthly visitors
13,940
Sample
Leads captured
289
Sample
Appointments
176
Sample
Conversion rate
2.1%
Sample
Traffic & leads
Traffic sources
- Instagram31%
- Google local25%
- Referral22%
- Direct14%
- Email8%